Zoom2u Mystery Shopper service

What is mystery shopping?

Mystery shopping is the practice of sending trained shoppers into stores, branches or service points to evaluate the customer experience as a real customer would. The shopper completes a structured report covering specific criteria you've defined.

What we measure

• Greeting and approach, was the shopper acknowledged within X seconds?
• Product knowledge, could staff answer specific product questions?
• Promotion compliance, was the current campaign on display and pitched?
• Cleanliness and merchandising, visual standards.
• Transaction experience, checkout speed, accuracy, upsell, farewell.
• Custom criteria, whatever your brand standards are.

Use cases

• Retail and franchise, multi-store consistency.
• Hospitality, service standards, alcohol-service compliance.
• Banking and finance, branch experience and product compliance.
• Automotive, dealership sales experience.
• Healthcare, patient-experience checks.

How it works

1. Brief, we agree the criteria, locations and reporting cadence.
2. Recruit, we assign trained shoppers matched to your demographic profile.
3. Visit, shoppers visit and complete the structured report within agreed timeframes.
4. Report, you receive individual store reports plus a roll-up dashboard.
5. Action, we work with your team to translate findings into operational change.

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